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PLAYFUL LEARNING WITH ELSA och SAM

Learning should be fun, we have created a game for the whole family that can grow with your child. 

More than just ABC

We love challenging the norms! Our products help your child understanding peoples differences, and equal value. 

Here are some inspiration and tips on how to play with our ABC game.



Inspiration and tips in different languages


My mission is to create an inclusive environment for all children. It's important that their surroundings reflect peoples' differences and equal value.

- Johanna Abdo (founder & CEO)

Contact us

If you have any questions about our products, please contact us!